Facebook furor rages forth

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Wow, has Mark Zuckerberg taken a hit! The founder of the most-used social media platform, who is worth more money than most of the Midwest, is finding the company he leads in a crisis.

It was “discovered” that outside entities were gaining access to millions of Americans’ Facebook accounts to do any number of forms of market research. The reactions have been of shock and awe from most circles. How dare they take my personal information and use it to target me with advertising!!! Pitchforks and torches time!

But it should come as so surprise at all. Facebook and its Silicon Valley ilk have been doing this since the inventions themselves. How else can one describe the following scenario: You are perusing the web with a Safari browser. You click on an Atlanta Braves baseball link to view when the Bravos will be home this week, then you close your browser.

A while later — since none of us it appears can live even a few minutes without being tethered to a computer — it’s time to get on Facebook. And there it is, right near the top — “Get cheap tickets to Braves home games.” How did that happen? It’s called Facebook’s model of capitalistic success — and it has been going on in forms other than just social media for decades.

So what’s with the uproar? Donald Trump.

Yes, Donald Trump. Somehow the inner workings during the campaign to elect Trump to the presidency figured out the power of what could be done to target those who might vote for Donald Trump.

And the world goes crazy! How dare they! That’s our private information.

Did it decide the election? No. That was decided by a loathsome opponent who took the vast majority of the voting public between the coasts for granted and a man with a message and vision. That is how the election was decided, not because of Russians or Facebook.

So every time you take a quiz to find out if you are a master at “I Love Lucy” trivia, or you sign into a site using the “sign in with Facebook” button, remember that they got you. The only way to really stop it and get back to some semblance of real privacy is to ditch Facebook and, as a local football coach would say, “InstaFace and Teddy Graham.”

That horse done left the barn.

Privacy? Yeah, OK.